The True Cost of Facebook Ads in Thailand
It’s essential to understand the true cost of Facebook Ads in Thailand, and the things that can cause these to fluctuate. At Kahootz Media Digital Marketing Agency, we’re here to break down the numbers and help you optimise your return on ad spend.
Before diving into the cost factors, it’s crucial to grasp the fundamentals of Facebook ads, how they are charged, and what affects these charges.
How Facebook Ads are Charged
Facebook ads are charged based on an auction-based system where advertisers bid for ad placements. The cost of Facebook ads in Thailand is determined by various factors, including the bidding strategy, audience targeting, ad quality, and competition.
Current Pricing Models for Facebook Ads in Thailand:
- Cost Per Click (CPC)
- Cost Per Mille (CPM)
- Cost Per Action (CPA)
- Cost Per View (CPV)
Cost Per Click CPC (Cost Per Click)
CPC refers to the amount you pay for each click on your Facebook ad. In this pricing model, you’re charged only when a user clicks on your ad and is directed to your desired landing page or destination. CPC is commonly used when the primary goal is to drive traffic and engagement.
For example, if your ad receives 100 clicks and you paid 2,000 THB for those clicks, your CPC would be 20 THB per click. The actual cost per click can vary based on factors such as audience targeting, ad quality, and competition. The usual destination for these clicks can be your website, but it could be another destination. This can also affect the click-through rate and cost of clicks.
Cost Per Mille CPM (Cost Per Thousand Impressions)
CPM, also known as cost per thousand impressions, represents the cost you pay for every 1,000 ad impressions or views. In this pricing model, you’re charged based on the number of times your ad is shown, regardless of whether users interact with it.
For instance, if your ad has a CPM rate of 500 Thai baht and it receives 10,000 impressions, you would pay 5,000 Thai baht for those impressions (10x 1,000 ad impressions). CPM is often used when the main objective is to increase brand visibility and reach a larger audience.
CPC and CPM rates can vary depending on factors such as your industry, target audience, ad relevance, bidding strategies, and the level of competition in the advertising auction.
Cost Per Action (CPA)
This is a pricing model for Facebook ads where advertisers only pay when a specific action is taken by the audience. This action could be a conversion, such as a purchase, sign-up, or download, depending on the campaign objective.
Cost Per View (CPV)
In CPV campaigns, the advertiser sets a maximum bid they are willing to pay for each video view, and Facebook charges them only when the video is viewed by a user for a specific duration or percentage of the video, depending on the campaign settings.
CPV is commonly used for video advertising campaigns on Facebook.
What Influences Facebook Ad Costs in Thailand?
Audience Targeting
Involves selecting specific demographics, interests, and behaviours to reach a defined audience and increase the relevance of your ads. The more refined / smaller the audience, the more expensive your ads ‘could’ be.
Ad Quality and Relevance
Ad Quality and Relevance are Crucial factors in Facebook Ads that impact your ad cost. By creating high-quality and engaging ads that resonate with your target audience in Thailand or elsewhere, you can improve ad performance, increase relevance scores, and potentially reduce your Facebook advertising costs.
Bidding and Budget
These both play a significant role in determining the cost of Facebook Ads in Thailand. Bidding refers to the amount you’re willing to pay for your ad placement, while Budget determines the overall amount you’re willing to spend on your ads.
Facebook Ad Placement
Ad Placement refers to the specific locations on Facebook where your ads are displayed, such as the News Feed, Right Column, or Audience Network. The placement you choose can impact your Facebook ad costs. Certain ad placements may have higher demand or more competition, driving up the cost of advertising.
Facebook Ad Format
The ad format and type you choose for your Facebook ads can impact their cost. Different ad formats, such as images, video, carousel, or collection ads, have varying levels of complexity and production costs.
Time of The Year and Demand
Seasonality and demand can significantly impact the cost of Facebook ads. During peak seasons, such as Songkran, when there is increased competition for ad space, the demand for advertising tends to be higher and this can increase the cost of advertising at these times.
Industry and Competition
The industry you operate in and the level of competition within that industry can have a significant impact on the cost of Facebook Ads in Thailand. Some industries in Thailand naturally have more competition for ad space and target audiences, which can drive up costs. When many advertisers are vying for the same audience, it creates a bidding war, leading to higher ad costs. Additionally, industries with higher average customer acquisition values tend to have higher costs per click or impression.
Understanding these pricing models allows advertisers to set budgets, measure ad performance, and make informed decisions on how to allocate their advertising spend to achieve their desired goals.
Cost of Facebook Ads in Thailand:
When it comes to the costs of Facebook Ads in Thailand, it’s important to understand that the numbers you see online can vary significantly. Different data sets, industries being sampled, and biases can impact the reported costs.
At Kahootz Media, we’ve gained valuable insights from our experience working with diverse industries. While we can’t provide exact figures for every niche, we can offer parallel examples and ballpark figures that serve as valuable benchmarks for your campaigns.
CPC (Cost Per Click) – 2-30 THB
CPM (Cost Per Mille) 10-50 THB
Facebook Messenger Message Costs 15-200 THB
The Importance of Effective Lead Management
We are always straightforward and transparent with our clients. If you want 100 leads a day but have nobody to answer them most of the day then you run the risk of wasting ad spend. You must be ready operationally to handle the extra leads!
Effective Leads Management = Lower Cost of Conversion
The truth is, the success of your Facebook ad campaigns goes beyond just the cost per click or cost per impression. It’s how you handle your leads that can make all the difference in your conversion rates and overall results.
Imagine having a team of skilled lead specialists and salespeople, armed with a properly managed CRM system, handling your leads. Their expertise and personalised approach can significantly increase conversion percentages compared to relying on an untrained admin, a friend of a friend with limited knowledge, or outdated automatic responses!
The Cost of Facebook Ads in Thailand: Conclusion
At Kahootz Media Thailand, we have dedicated years of experience to understanding the true cost of Facebook ads in Thailand and worldwide and how to optimise the leads funnel to grow your business. With a diverse client portfolio and extensive spending, we possess unique insights into the costs associated with Facebook advertising across a wide variety of industries. Our in-depth knowledge allows us to plan and optimise campaigns effectively, focusing on customer acquisition costs and helping to streamline the leads management process to deliver exceptional results for our clients.
