Google Gemini Digital Marketing

Introducing Google Gemini: The Evolution of AI at Google

We guessed it wouldn’t be long, and the time has come for Google to announce a major step forward into its journey towards AI dominance. Google Gemini, officially launched in December 2023, it went far more mainstream in Februrary 2024. It is billed as the next frontier in artificial intelligence by Google DeepMind. Gemini, stepping in to replace PaLM 2 and the known Google Bard, is a groundbreaking suite of large language models (LLMs) that marks a new era in AI technology. Chat GPT watch out!

What Makes Gemini Stand Out?

Google Gemini is designed to be inherently multimodal, capable of processing text, images, code, and audio through a singular, user-friendly interface. This advancement allows for an integrated experience, catering to a wide range of generative AI applications.

Accessing Gemini: Free & Premium Options

Gemini is accessible for desktop users via browsers and for mobile users through the Gemini app on Android and the Google app on iOS. For those seeking enhanced capabilities, Google One AI Premium introduces Gemini Advanced at $19.99/month, offering comprehensive integration with Google’s productivity tools like Gmail, Docs, and Meet.

Gemini’s Ecosystem and AI Models

Under Sundar Pichai’s vision, Gemini aims to support a whole ecosystem, from everyday products to developer and business innovations. This suite is expected to come in three variations: Gemini Nano, Pro, and Advanced (Ultra), tailored to different usage needs, from mobile to advanced paid subscribers.

The Technology Behind Gemini

Gemini leverages Google’s Pathways architecture, enabling modular machine learning models to perform or collaborate on tasks, making it versatile and powerful across different modalities. It benefits from Google’s advanced TPUs for enhanced speed and efficiency.

Training Techniques and Naming

The training of Gemini involves a blend of supervised, unsupervised, and reinforcement learning, potentially utilising Google’s reinforcement learning with human feedback (RLHF) on Cloud TPU v5e chips for unmatched computational power.

The name “Gemini,” suggesting “Generalised Multimodal Intelligence Network Interface,” reflects Google’s affinity for astronomical themes, drawing inspiration from the constellation and myth of Castor and Pollux.

Why Google Gemini Matters for Digital Marketing

For digital marketers, Google Gemini represents a leap towards more engaging, intelligent, and personalised content creation and customer interaction. The ability to process various data types through a single AI model opens new avenues for creativity and efficiency in marketing strategies.

Kahootz Media is always looking at ways we can improve marketing perofmance for our clients and we are already experimenting with Gemini prompts.

Want More Eyes On Your Business? Contact us today.