How to Become a LinkedIn Live Video Broadcaster
On the 6th of April 2016 Mark Zuckerberg launched Facebook Live video to the masses with a personal broadcast. It was a landmark moment for one of the world’s largest technology companies.
In August of the previous year, Facebook Live was launched to some high-profile users to get the word out that something big was coming and gain in popularity.
LinkedIn appears to be following a similar path in 2019 and 2020. LinkedIn Live is still in the process of being rolled out for successful ‘applicants’ and will, almost certainly, be available to all users worldwide soon – following a low profile soft launch in 2019.
It’s a fact that live videos are preferred to written or static visual content. 80% of people would rather watch live video from a brand than read a blog. Video content is generally more visually appealing and easier to understand.
People enjoy peeking into the real, unedited and raw version of other people’s lives and consuming genuine branded content. The authenticity of live stream videos is almost impossible to replicate with other forms of content.
So, how exactly do you become a LinkedIn Live Video Broadcaster? We have all the information you need…
How to Become a Linkedin Live Video Broadcaster
First, you have to submit your application
You will be asked:
- Your email address
- If you are applying as a member (individual) or as a LinkedIn Page (brand / organisation)
- The URL of the member page or company page
- How many connections / followers your page has
- Which region you or your organisation are based
- Whether you stream live video on other platforms
- If yes, provide a link to a live stream from you or your page
- Ideas that you have for streaming live on LinkedIn
- How often would you stream live video on Linkedin
- Up to three admin profiles URL for organisation pages
Why You Have to Apply for Linkedin Live…
You may be wondering why there’s an application process to follow. Shouldn’t LinkedIn just allow anyone to use the new live video feature?
We think there’s some smart thinking behind it, and the application form suggests that Linkedin want a certain type of user / organisation to begin with to help it take off in terms of adoption and popularity.
- LinkedIn wants tech savvy and popular people / brands to be using Live first
- They want high quality Live Videos
- Members can learn how to generate great live content from skilled users
- Initial vetting minimises the requirement for ongoing moderation
- Bringing us on to our next point – potential problems…
Problems With Live Video Streaming
Aside from the operational problems that can occur with live streaming such as availability of fast 4g or WiFi there are other, some more sinister things, that LinkedIn users should be aware of.
Facebook has already experienced all of these problems and more due to the misuse of live video streaming services since they launched. The company now operates a one strike policy, whereby anyone that breeches the rules is prevented from using the Facebook Live Service.
The rules were cemented after the service was used to broadcast the shocking mass shootings of 50 people at two mosques in Christchurch in March of 2019.
Facebook is using AI in conjunction with human moderation and reporting to control the spread of harmful live video content.
And Finally…If You Haven’t Already…
Use a recently added feature to invite your followers / connections to like the connected organisation page to your personal profile.
For organisations with other staff on LinkedIn – get all employees to do the same.
Start practicing with live video on social media and pre-recorded video on LinkedIn.
LinkedIn Live Video is going to be a total game changer in terms of the way individuals and brands connect with their audience and generate leads on social media. Don’t miss the opportunity.