Industry: SaaS / General Statistics Software
Kahootz Media were asked to provide digital marketing training and consultancy to the new VSN marketing department. This Included social media marketing training and email marketing insights, progressing to more complex search engine optimisation (SEO) training and methodologies. Following the successful completion of training with the team, we later formed a digital strategy. The objective was to help future-proof the organisation and cement their leading positions in the marketplace. Online user acquisition was a large focus for a new SaaS product called Mixed Model Academy but the team would utilise their new skills and implement them across the organisation.
VSN International (VSNi) provide powerful, market-leading data analytics and SaaS products including Genstat (general statistics) and ASReml.