Pay-per-click advertising makes up a huge proportion of Google’s annual revenue. Tens of billions of dollars are spent on Google Ads on an annual basis. Facebook (now known as Meta) is also a dominant force in the paid advertising space.
Kahootz Media is an experienced Pay-Per-Click (PPC) agency based in Hua Hin, Thailand. We create, manage and optimise paid advert campaigns to save our clients money and generate more leads.
Our team will improve costs per click, reduce wasted clicks, improve conversion rates and make a positive difference to any pay-per-click campaign.
Google and advertisers themselves have long been successful with Google Ads (formerly Google Adwords).
Advertisers can set up campaigns based on their chosen keywords, respective bids, and a huge range of other settings that can determine the success or failure of any pay-per-click campaign.
Where many businesses go wrong is they set up their Google Ads and may check them once a month for performance. In the meantime, competitors have outbid you on certain keywords and performance deteriorates. Other factors such as poor ad rank and low engagement can lead to a drop in visibility.
These mistakes will cost money and conversions. It’s a daily or at least weekly task to refine bids, monitor competitor activity, and continually streamline Google Ads pay-per-click campaigns.
Some Google Ad settings are advanced and not self-explanatory. An untrained eye will miss out on the opportunity and spend more than is necessary.
Outsourcing your Google ads management to Kahootz Media means you will have expert eyes on your campaigns at all times. Enabling you to focus on the running of your business, and converting the leads we generate!
Social media ads have added an entirely new dimension to paid advertising. A big reason for this is the additional data social media platforms have on their users and huge captive audiences. Facebook (now known as Meta) is the biggest and best when it comes to social media advertising.
Facebook enables you to hyper-target specific demographics such as location, interests, age, and other more intricate refinements. For a pay-per-click (PPC) agency like Kahootz Media, this ability to refine spend and reach is one that simply can’t be ignored.
We know how to set up and optimise social media paid ad campaigns to get your business noticed. It’s not just recommended to do paid advertisements on social media, it’s almost essential to growing in today’s competitive online marketplace.
As the online sphere gets more crowded, Facebook in particular has decided to limit the organic reach of posts with complex algorithms. General data suggests that the average organic reach of Facebook posts is just 2-3%.
This means your page could have 1 million page likes, but the maximum amount of people that like your page that will see the post will be 20,000-30,000 until the post is liked/shared.
Facebook has taken this measure to control the quality of the content we see on our news feeds. It has also been a big reason for the huge growth in advertising revenues for the company.
It can be frustrating for publishers to have to pay for visibility on social media. Publishers want their content to travel far and wide. Limited organic reach doesn’t mean that great content won’t get noticed.
We have a lot of success with PPC content amplification for advertisers on Facebook and other social platforms. This means we produce great content and recommend our clients to back it up with amplification spending to ensure the reach is maximised.
Content can easily ‘go viral’ and lead to extra sales, email sign-ups, page likes, and increased links back to a website.
You can spend just 500-1000 baht ($15-30) on promoting a specific post, and find it reaches thousands of people as the reach is further amplified by the number of likes and shares the post receives. It can be a fantastic way of getting your message out to large and targeted audiences.
It all begins with great content. You can spend a lot of money promoting posts or adverts that provide little value and the reach will be hindered dramatically.
There are literally dozens of other advertising options on Facebook, Instagram, Twitter, and LinkedIn as examples. Content amplification, display adverts, lead generation adverts, page promotion, website promotion, email sign-ups, and much more.
PPC advertising is very much part of modern-day digital marketing. If you are investing time and money in producing great content it makes sense to promote the best of it to maximise reach. If you have a great business model, you want as many people as possible to know about it.
Whether you need support with Google PPC, Bing, or social media advertising our expert team will grow your digital marketing presence and improve return on investment.