Pay per click advertising makes up a huge proportion of Google’s annual revenue. Tens of billions of dollars are spent on Adwords on an annual basis. Facebook is also a dominant force in the paid advertising space. We can create, manage and optimise paid advert campaigns across any industry or platform. Using our expertise and know-how Kahootz Media can provide full PPC management services. We will improve costs per click, reduce wasted clicks, improve conversion rates and make a positive difference to any pay per click campaign.
Google and advertisers themselves have long been successful with Google Adwords. Advertisers can set up campaigns based on their chosen keywords, respective bids, and a huge range of other settings that can determine the success or failure of any pay per click campaign. Where many businesses go wrong is they set up their Adwords, and may check them once a month for performance. In the meantime, competitors have outbid you on certain keywords and performance is slipping in other areas. This mistake will cost money and conversions. It’s a daily or at least weekly task to refine bids, monitor competitor activity and continually streamline Google Adwords pay per click campaigns.
We can manage your existing Google Adwords account or set you one up if you don’t already have one.
Social media pay per click has added an entirely new dimension to paid advertising. The reason for this is the additional data social media platforms have on their users and huge captive audiences. Facebook is the biggest and best when it comes to social media pay per click. Facebook enable you to focus on specific demographics such as location, interests, age and other more intricate refinements. For an advertiser this ability to refine spend and reach is one that simply can’t be ignored. We know how to set up and refine social media paid ad campaigns to get your business noticed. It’s not just recommended to do paid ads on social media, it’s almost essential.
As the online sphere gets more crowded, Facebook in particular has decided to limit the organic reach of posts with complex algorithms. General data suggests that the average organic reach of Facebook posts is just 2-3%. This means your page could have 1million page likes, but the maximum amount of people that like your page that will see the post will be 20,000-30,000 until the post is liked / shared.
Facebook has taken this measure to a) control the quality of the content we see on our news feeds and b) increase advertising revenues. Both appear to be working.
It can be frustrating for publishers to have to pay for visibility on social media. Publishers want their content to travel far and wide. Limited organic reach doesn’t mean that great content won’t get noticed. We have a lot of success with PPC content amplification for advertisers on Facebook and other social platforms. This means we produce great content, and back it up with additional amplification spend to ensure the reach is maximised. Content can easily ‘go viral’ and lead to extra sales, email sign ups, page likes and increased links back to a website.
You can spend just £10-20 on promoting a specific post, and find it reaches thousands of people as the organic reach is further amplified by the amount of likes and shares the post receives. It can be a fantastic way of getting your message out to a large audience for a realistic budget. It all begins with the content. You can spend a lot of money promoting posts or adverts that provide little value and the reach will be hindered dramatically.
There are literally dozens of other advertising options on Facebook, Instagram, Twitter and LinkedIn as examples. Content amplification, display adverts, lead generation adverts, page promotion, website promotion, email sign ups and much more.
Pay Per Click advertising is very much part of modern day digital marketing. Some marketeers even refer to it as ‘pay to play’. If you are investing time and money in producing great content it makes sense to promote the best of it to maximise reach. If you have a great business model, you want as many people as possible to know about it. Whether you need support with Google, Bing or social media pay per click advertising Kahootz Media’s PPC management will improve your digital marketing presence and return on investment.