Whether you are a start-up company in Hua Hin or a multinational PLC with offices in Bangkok, we have the skills and the know-how to manage your SEO budget effectively and responsibly for rapid yet sustainable growth.
Search engine optimisation, known as SEO, used to revolve around adding some meta keyword tags to the background of your website. Writing some website copy jam-packed-full of keywords used to bring success. And/or creating spam backlinks. What’s a spam backlink you may ask? Simply put, Google doesn’t naturally expect a restaurant website in Hua Hin to have 2,000 backlinks from websites selling garden plants in the UK. Backlinks should be relevant and as intended. To provide extra context on a given or related subject to website visitors.
If you implemented a combination of these shady black hat SEO tactics back in the day you’d end up with some sort of visibility. Nowadays, this doesn’t happen often. And, if it does, the website will be punished immediately once Google discovers the manipulation.
The algorithms of the search engines will, at some point, detect hugely unnatural occurrences of links, keywords, and other manipulation tactics.
Punishments for black hat SEO can range from a demotion in rankings, to a total blacklist of the website domain itself. This means it will not display in the search engine results pages at all!
SEO is a tangled web of strategy, counter-strategy, and subterfuge. As a leading SEO agency in Hua Hin, Thailand, we are here to help you get lasting results and a healthy return on your search engine optimisation investment. Our ethical SEO practices please both the search engines and the user.
There are specific terms for the right and wrong ways of carrying out on and off-site SEO in Hua Hin and beyond. Black Hat tactics are the ones to avoid.
Artificially building or buying significant amounts of backlinks and spamming content over the web is known as Black Hat SEO.
Keyword stuffing is another example of SEO malpractice. Google and other search engines have evolved, and can easily spot these basic attempts to top their rankings.
It could lead to a domain being penalised, or worse still, removed from the search rankings entirely if and when these tactics are discovered.
Fresh quality updates are regularly implemented by Google and other search engines. Websites that have tried to game the system are often found out at this point. Subsequently, they are banished to the online abyss in the results pages.
As an experienced SEO company in Hua Hin, established since 2016, we know that a white hat SEO approach is more likely to reach and stay in the top positions of Google’s results pages. Creating and sharing awesome content is one great way to build natural SEO links back to a website and can form part of a successful White Hat SEO strategy.
It can take time to produce and share content, but it will help increase domain authority, page rank, and search engine optimisation results if it is done correctly. User experience is also key to modern-day SEO.
Positive signals will be sent back to the search engines if users stay and interact with a website for a period of time. It’s known as dwell time.
Conversely, it’s logical to a search engine that if a website has 100 visitors and they all exit the site within a matter of seconds after clicking on it, the user experience/relevancy to the search term is deemed to be poor. This is known as the bounce rate. Load speed also has an implication on bounce rate and SEO. A slow website will harm your website’s success. Optimising for load speed is recommended for positive user experience and SEO in Hua Hin and beyond.
The truth is, there are hundreds of Google ranking factors. Load speed, natural language, site structure, mobile optimisation, and many many more. Contrary to what some Bangkok SEO companies will tell you, it isn’t an exact science for each site either. Otherwise, all sites would do the same! It’s an ongoing process to optimise and grow. However, the most commonly accepted biggest ranking factors are the relevance and quality of content, and relevant and quality backlinks.
For many businesses in Thailand, it is important to have an optimised strategy for SEO not just in the English language but also in the Thai language. This doesn’t just mean a translation of the site, although that helps. It means multi-language SEO to ensure search engines and users find the correct pages. For example, if someone searches in the Thai language and their default settings are Thai, you need to direct them to the Thailand language version of your site. We are experienced in this process and rank sites in both English and Thai language SEO.
We abide by SEO best practice and use ethical methods to increase search engine rankings. We identify the highest returning keywords and search terms, in Thai SEO and English, before implementing a strategy. In some cases, we recommend PPC campaigns to test and discover high converting keywords and the biggest wins for your business. Utilising tangible data is recommended for successful Thai SEO.
At Kahootz Media, we always adopt a responsible and mature approach to optimising websites and content for search. We’ll provide regular reports to keep you abreast of rankings and results. This information will be practical and not jargon.
The top spot on Google or other search engines isn’t a guarantee of digital marketing success, but it sure helps! Having a healthy and professional presence elsewhere online will help to increase your conversion rates when people find your site and increase brand awareness. Combine relevant page one rankings with a blend of quality content, social media, web design, branding, and overall user experience and you have all the ingredients for success for your Hua Hin or international business.
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